Pam O'Hara

And we were the first ones that said, you know what?

Why should small businesses have to pay to get another employee in on that conversation that that team is having with the customer?

Because when you're at that stage in your business, when you are

either a consulting company or a small retail shop, everyone is part of the conversation, whether it's the person who answers the phone or the one who's going to answer the support ticket or the salesperson.

So this is why we did unlimited users.

Exactly.

And you know, when I talk about it, I like to say we're charging by successful relationships.

Like we charge you for how many relationships you get into your system and

It translates into context for purposes of explaining to people our pricing structure.

But, yeah, we want, you know, if it takes your team and depending on, you know, the type of business, it can be, you know, it might take you 50 employees to land that first client.

Right.

So why pay 50?

You know, for 50 employees, right?

For that one client.

And, you know, there's other business types that, you know, one person can start off with a thousand customers, right?

So the average business is paying us $42 per month.

So at this point, sort of the first channel, and I'll take you, if you don't mind, quickly through sort of the stages I think we've gone through, because I think this can be helpful.

You know, and I look at it in terms of that first $10,000 in revenue, first $100,000 in revenue, first million in revenue.

In that first, you know, $10,000 in revenue for us, you know,

It really was about focusing in on one channel.