Pam O'Hara

Oh, you know, I apologize.

I don't know.

It's in the tens of thousands, I would say, um, you know, probably closer to 10,000 a month.

So somewhere in there.

Okay.

It is all over the place.

Um, you know, our, our probably our worst channels are in a thousand dollars.

Um, we, we,

we tend to get out of those channels.

You know, the worst, again, it's largely in social.

So we've been doing Facebook, LinkedIn, Twitter.

Honestly, it's not so much that any one specific channel is bad.

It's been, you know, the more general our campaigns, the worse they were performing.

So when we really dig in and say, you know, we're going to target a very specific channel,

type of customer.

We like to target customers of our partners.

A big part of our product is the integration that we do with other software products.

So if you've got a partnership with a big, well-known partner, you can go in and say, I want to target people who've liked this company.

And so now we know there are customers of that company.

So if we go in and target them, and not only do we target them, we say we want people in this country and who are on mobile.