Parker Olson

Everybody thinks, oh, I'm going to build a great product and then I'm just going to sell it and then I'm going to be a millionaire.

And the reality is great companies die every single day because they can't find customers and or communicate to potential customers in a really effective way and put together a good offer or a good price that makes it easy for a customer to say yes.

And growth and demand generation is really challenging.

This took us about...

man six months to like even crack and what i'll say is and and i and i come back to this like if i was going to start another company tomorrow like i would start here honestly is like find the person who's willing to actually give you money for whatever you're building and and of course that sounds somewhat intuitive but but the important part here is give you money like actually exchange dollars right it's very easy for somebody to say oh this tool's really cool

Great job.

Wow.

Yeah.

Yeah.

This would solve a lot of our problems.

Wow.

Yes, this is so great.

But if they're not giving you money, then it's really not great.

And so what I used to do, and I think this is a super easy playbook.

I actually, I met a woman who's working on a software project.

here locally in Brooklyn at a party, and she's running this playbook right now, which I'm pretending is awesome, is okay, let's say you think you've built something that creates value or solves a problem, but you don't know how to find people, you don't know how to sell it.

If I were to go back again, I would kind of run the same playbook.

I would first theorize, okay, who has this problem?

Who has this, like, where does this problem exist?

And then I would go on to LinkedIn and I would spend, you know, 50 to 80 bucks a month to create like a LinkedIn outreach automation to this audience and say, hey, you know, I like think I solved this problem.