Parker Olson

You know, I have no experience.

Like, do you have 10 minutes for feedback?

Like, and I like to play the card of being like, I'm helpless.

I don't know, but I think I can solve your problem.

Like people like to help other people.

And we ran that and I was getting on the phone with people in public relations who we thought was maybe our primary use case of our tool.

I'd maybe get on the phone with like five to 10 people in PR a week.

And I was really kind of not there to sell, but of course you're there to sell, right?

It's a fine line.

And what I would show them

Is I would show them the product and what we're building and how it looks and what it does.

And they're like, yeah, wow, that solves a lot of that solves a big problem for us.

Right.

Like doing media outreach is really time consuming and challenging and finding podcasts is hard.

And I'm like, OK, cool.

Like, awesome.

And what we realized is over time for like three months, everybody was giving great feedback, but nobody was like, I want to pay for this right now.

And so we sort of changed our strategy where what we would do is I would tell people, I'd be like, look, at the end of this call, I'm going to ask you an uncomfortable conversation.

And I would lead with that.

And they're kind of like, oh, like, OK.