Pat Flynn
speaker
147 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Pat Flynn’s voice in public audio — every appearance, attributed to the second.
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Appearances
storytelling is going to be the most powerful number one skill in the world that you can learn right now learning how to tell a story make a connection and emotionally have somebody hang on to your words and listen to you that's how you make movements that's how you make change pat flynn the founder of spi he helps people build passive income driven online businesses has created this empire that makes over seven figures a year how
Matt Flynn is back onto the show here. So I've developed a framework called the 20% Itch Rule, where 80% of your time is dedicated to the things that you are committed to, but you reserve and even protect 20% of your time for experimentation, for fun, for something new. If that were to fail, that's okay because you still have the 80% that you're taking care of.
You're still taking care of business. Tim Ferriss taught me a question. That is, if this were easy, what would it look like? Because I, and I know many of us, tend to overcomplicate or believe things are more complicated than they actually are.
In business, it's often the best practice to optimize, to automate, right? The problem is when you automate too much of what you have going on, you start to remove maybe some of the parts that were actually fun for you. in the beginning. And we hear it all the time, you gotta automate, you gotta, you know, get rid of yourself, take yourself out of it.
But if you totally take yourself out of this thing, it's a soulless thing now. And for a while I was starting to feel like it was just, I was just going through the motions. It was publishing a podcast episode and immediately dreading the next week that I had to then create another podcast episode, the content hamster wheel. as they call it.
And that's a hard trap to be in because you have these handcuffs. And if you slow down, then you start losing followers or starting to lose momentum. And it just felt like a job. And I was like, I'm in this space, so I don't have to do the job, but now I'm just my own boss of my own job. And I feel like even less fulfilled as a result of that.
So I've always found, and thankfully I wasn't in that position for a long time, but I did discover it and it felt, and it led to procrastination. It led to just not great content. It was just, I had to get the schedule out. So I put something out. And I found that what really helped me was just finding the fun again. Finding the fun again.
And now I'm a 42 year old man playing with cardboard with cartoons on it. And I'm having the time of my life. And as a content creator, especially when you are having fun with whatever it is that you're doing, your passion comes through that screen, comes through that audio file, comes through in those words and those emails, your audience can feel that too.
And today, more important than ever, it's not just about the information you're sharing. I mean, how many of us are overwhelmed from all the information that's available to us today, right? So overwhelmed. I mean, back in the day when we started, information was valuable. It was scarce. It was scarce.
If you had an Encyclopedia Britannica, you were upper class because you could afford that information and others couldn't. Now, we all have the same information and same resources on our phone. So, if information were the key, then we'd all be successful. So it's not the information. As a creator, it's about packaging that information.
How do you actually create an emotional connection with someone? You do such a good job of this. The stories that you tell. Storytelling is gonna be the most powerful number one skill in the world that you can learn right now. No matter what industry you're in, whether you're an employee or an employer,
Learning how to tell a story, make a connection and emotionally have somebody hang on to your words and listen to you. That's how you make movements. That's how you make change. So I'm big right now on storytelling. Yeah. And I'm trying to teach my kids that as well. And they're now on stages and talking in front of people with. hopefully some good skills behind them.
Like three or four years in, you have the honeymoon period, as they call it in the beginning, where you have those butterflies about your business. You can't stop thinking about it. The what ifs are the, what if this works? What if this blows up? What if this is successful? But those what ifs start to transition into, What if I wasn't meant to do this? What if this doesn't work?
What if this fails? What if somebody outdoes what I do? And you start to question. The imposter syndrome starts to come into play. And that is a very common thing. Who here has tried to do something outside of their comfort zone and has felt that imposter syndrome get in the way? Almost everybody in the room. And... Even when you're making it. Even when you're making it.
When I started my business, so a quick story. My... business journey started not by teaching business, but I actually created one helping architects pass an exam. I was laid off in 2008. It was a bad fiscal year, Alex.
I got laid off from my dream job. I went to Berkeley, got a 4.2 grade point average in high school, graduated magna cum laude from Berkeley, got a great job in the Bay Area, was living my dream. And then I got the rug pulled out from under me in 2008 and I didn't know what to do. Moved back in with my parents two months after I proposed to my girlfriend. Wow, really?
And she stuck around, thankfully. Wow, did she move in too? She moved in with her parents as well. Wow. And I was like, this is great. This is awesome. Can I come over and hang out with your parents now? It just was not a good thing. And it wasn't until I discovered online business and I discovered that I had some superpowers.
I had taken an exam that was very difficult in the architecture space and I passed and I started to share that information online. And no way did I feel like an expert. But because I was the one to step forward and say, hey, I just did this and you can do it, too. I started to be seen and positioned as the expert. And that was so weird to me. It was so new to me.
And I remember in October of 2008, I launched a study guide. It was a PDF file of my notes. And I sold it for $19.99. And I was deathly afraid. I had no idea what I was doing. And I was like, this has to work. And I remember I launched it at like 12 a.m., so like midnight, and it was on my website that I had.
And I had some traffic coming to the website, so I was hopeful, I was crossing my fingers. I wake up at 6 a.m. and I go to check my email, no sales. And I'm like, okay, well, I'm gonna start looking for architecture jobs. And that's exactly what I did. I worked on my resume and I was just like, well, tried it, didn't work. I'm looking for proof that I was not meant to do this, right?
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