Patrick McGinnis

There's a couple of things that I believe have moved the needle.

Number one is you do certain media, like a certain podcast, you know, I did like entrepreneur on fire or the art of manliness podcast.

And you see a bump in your sales.

The fact that I'm in physical bookstores and people discover it.

I get so many emails from people who were at Barnes & Noble.

Like the baseball coach at Carnegie Mellon University called me up one day or sent me a note.

He found it in the bookstore and he loved it.

And then people buy like 10 copies.

People who love your book will give it as gifts, I've noticed.

Then in Latin America, I did a half an hour live hit podcast.

on cnn espanol because i speak latin i speak spanish and that you know right away after i checked amazon uh in in mexico and i was the number one book in latin america for my category so so you don't know how many you sell but you can see in amazon the rank will update immediately absolutely absolutely then you know six months later you find out

But I've also created this whole machine.

I have a group that does all my social, all my database management.

So we have obviously a database we've built with all the usual tricks that everybody does.

And I do it all out of Venezuela, so it's all bilingual.

And they're amazing.

I have Venezuela, if any of you have been following, it's a country that has really

had a terrible decade and so you have all these talented people who can't find work and there's a firm there that brought all these amazing top talent people together and they do work for the states and it's awesome and it's also more affordable so it's not rga by any chance is it no no it's called motion uh they're unbelievable uh so that's what i've done you know it's a process right it's like anything else there's really if you're thinking about doing this and i hope

you're going to go viral a la some of the people have done.

Those are very, that's the, you know, 0.001%.