Patrick O'Shaughnessy

You can find Colossus Review along with all of our podcasts at joincolossus.com.

My guest today is Ari Emanuel.

Ari runs one of the most influential portfolios in global sports, entertainment, and media.

He oversees TKO, which includes the UFC and WWE, serves as the executive chairman of WME Group, and recently founded Mari, a new company focused on global events and live experiences.

At the center of this conversation is Ari's anti-AI bet.

As AI makes digital content cheaper and everyday work more automated, he believes that value will increasingly concentrate in live and physical experiences.

He explains how he's building his portfolio around that belief, what defines a great live experience, and how he thinks about AI's impact on content and IP.

Ari is best known as a dealmaker, and he shares the principles behind his success, relentless follow-up, over-communication, velocity, and an obsession with making things happen.

and how those things become the operating system he uses today.

If you're listening to this, I recommend watching the video of this interview.

Ari's energy is constant and visceral and gives a different dimension to this episode.

Please enjoy my conversation with Ari Emanuel.

We're going to UFC tomorrow night.

I've never seen it and I've never been to an event, but it has captured everyone's imagination.

It's this amazing business.

He bought it in 2016.

Can you just explain the magic of this business?

Called Dana.

Good growth rate so far.

And no one else is doing anything.