Patrick O'Shaughnessy

Maybe we could talk about Evernote as a great case study because I used to use it all the time.

It was my place of record for keeping my notes and book highlights and all these things.

And people have heard of the brand.

It was a big acquisition for you.

I'm curious what you think of as the milestone acquisitions in the history of bending spoons.

I'd love to dive into that one.

Just to hear an example

of the whole story soup to nuts of how you found it, what you saw, what you did, how you thought about price, what your team did, what's happened since.

Wow, yeah.

How do you know when there's pricing power?

If prices are 60% higher, you've made it at a better product, so maybe that's why the price can go higher.

But how do you think about price charge to end users across your universe of applications that you own?

I love it.

And I love that movie.

So now knowing the reference, it's great.

Going back to the Evernote acquisition, you mentioned you paid 50% more than maybe the next highest bidder.

How do you know the right

price to pay?

How do you think about pricing assets?

As you buy bigger and bigger ones, we can talk about Vimeo, we can talk about AOL.