Patrick Sullivan

And we loved the taste.

About 2%.

And only about 1% of the coffee sold in America is registered organic specialty coffee, meaning it's above an 85.

It scores above 85 points.

That's right.

Ethel Lane.

Shout out to Fountain Hills Baker, Amber and Ethel Lane, this organic sourdough bread.

And those have you Alex, have you had one of the cinnamon rolls?

I think I would credit Callie and his sister, Dr. Casey Means, for just laying out how we got here, the groundwork of how we got here.

And for me, it was just incredibly like, duh.

You know, the most crazy thing that we learned when filming this documentary was that in 1985,

Philip Morris, the maker of Marlboro cigarettes, bought Kraft Foods for $13 billion.

That same year, 1985, R.J.

Reynolds, the maker of Camel cigarettes, bought Nabisco for about $5 billion.

By the early 1990s, big tobacco controlled about 40% of the food supply in America.

What the heck did we expect would happen 30 years later?

How we got here.

The full title is Breaking Big Food.

How the American food system went rotten and how it's being revived.

When we were working on pre-production,