Paul Alex

So what would you say?

If somebody right now in 2025, because the markets have changed, right?

So based on your experience of what you're going through right now in your business, right?

And what you know works and doesn't work right now for you guys.

Let's say there was like a beginner fitness coach and they're doing well in person and they're trying to pivot to the online world.

What would be a couple of first steps, like beginner steps that you would give them advice to actually start their online coaching?

No, it's huge, man, and I loved everything that you said.

I resonate with that.

It's a longevity play, and I always tell people it's just like you can never lose money by investing in yourself because at the end of the day, from everyone that I've invested in, from mentors to conferences to courses to books, I take a piece of every little aspect of what I've learned throughout the years, and, dude, I make it my own.

And I always tell people this.

I didn't reinvent the wheel.

I didn't.

I'm not freaking Jeff Bezos.

I'm not Elon Musk, dude.

I literally just went to somebody who is highly successful in what they do and literally asked them for them to mentor me.

And I pay them a lot of money.

And guys, but it's the same thing.

You want to charge a lot of money?

Guess what?

They're going to ask you, have you ever spent 5, 10, 15, whatever amount for coaching?