Paul Gowder
speaker
1,470 appearances
9 recordings
1 series
first heard Mar 2026
last heard 25 Jul
Paul Gowder’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 9 in all, peaking in Jun 2026 with 3.
Appearances
But generally speaking, I just post the same content across all the platforms.
But what's really cool about Reels on Facebook, as opposed to some of the other, if you have a batch of Reels, you can post them and then a few weeks later, post them again.
Facebook does not penalize you for posting the same video multiple times.
Not directly, but it does.
Again, Facebook's reading everything you do, so it is learning your voice and what content you are active on.
What I like to tell people is you should spend a few minutes every day engaging in other people's content just so that Facebook sees that you're active.
It will help, I mean, some of those people will come over to you and look at who you are, but you need to be in discussions and adding real value, not being like, hey, come over and buy my product.
But if there's a question that you can answer, answer it and give true value.
And Facebook will reward you with that.
Yes.
So what Facebook is looking at to determine if they're going to push your content out to more people is they're looking at if it's shared, if it's sent to somebody like a messenger or a text message, then comments, then likes.
So you do want to encourage shares and comments as much as possible.
If we go back and talk about Sean, most of the content he's getting that big amount of views on, he's posting text that is just an either or question or what's your favorite kind of question.
They're just conversation starters.
Facebook rewards that and they love it.
Now, what I would experiment, and Sean and I talked about this the other day, is post some of that as text.
Then take that same, like, so one of the first ones that Sean did when we were back at Momentum is posted Mexico or Canada.
And if you're an Epcot person, you know, that is a debate, which way you start going around the world showcase.
So I would take that same post posted as text, but then, you know, use an AI program or whatever, and come up with a really cool image of the Canadian flag and Epcot and like an arrow, which way.
and post it as an image and see, you'll start learning like what your audience resonates with.
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