Paul Larache

Everything from making sure that your body is, you know, your heartbeat's going, everything is working the way it's supposed to be.

When you think of moving your arm, you don't think of moving your arm.

It does it automatically.

this is all happening in the old brain and it's very fast and it's very efficient and it is what primarily has keeps us alive and uh then i refer to something called the new brain as uh and the reason i call it the new brain is because from an evolutionary point of view it hasn't been around that long

uh just a few hundred well maybe 100 million years in in mammals but really got a lot bigger uh with uh with homo sapiens and that is uh it's very slow it's not an efficient part of the brain because in terms of like software it would be we're still in beta we're it's still ironing out the kink so it's not efficient it requires effort and that's why when we think hard about something it is hard we can you know you can only keep one thought in your mind when you're concentrating

That's why when you start to think of complex issues, you really have to sit down and think it through because that is the new brain working.

So it's deliberate, it's effort, and that's the language.

So I picture in the book and I have videos on this and when I talk, but there's pictures in the book of thinking of it as two gears and they're interconnected, but the old brain is a bigger gear and it runs the show.

And if we understand that concept, then everything else I'm going to talk about from here on in is going to make sense because pretty much every decision people make doesn't matter.

It's not just an advertising and anything is done in the old brain first.

And this has been, you know, researched and proven without question with fMRI imaging and your conscious brain really

will hear your old brain decision within milliseconds of the decision being made.

And its default position is usually to back up that decision.

And the reason it does is because more often than not, the old brain decision is correct.

It kept us alive for

Exactly.

Yeah.

So all of these things have been really fine-tuned so that our instincts are, for the most part, right.

But these instincts are not made for the world we live in today, unfortunately.

They carried a lot more weight on the savannah.