Paul Scheer

Fortunately, for the past two decades, Adam Alter has been studying how people become stuck and how they get unstuck. and he is about to explain what he's discovered. Adam Alter is a professor of marketing at New York University's Stern School of Business and has an affiliated professorship in social psychology at NYU's psychology department.

He's the author of a book called Anatomy of a Breakthrough, How to Get Unstuck When It Matters Most. Hi, Adam. Thanks for coming on. Thanks for having me, Mike. So what is that feeling of being stuck? I mean, everybody's felt it, but what actually is it?

He's the author of a book called Anatomy of a Breakthrough, How to Get Unstuck When It Matters Most. Hi, Adam. Thanks for coming on. Thanks for having me, Mike. So what is that feeling of being stuck? I mean, everybody's felt it, but what actually is it?

He's the author of a book called Anatomy of a Breakthrough, How to Get Unstuck When It Matters Most. Hi, Adam. Thanks for coming on. Thanks for having me, Mike. So what is that feeling of being stuck? I mean, everybody's felt it, but what actually is it?

When I think about somebody being stuck or when I'm stuck, it's like stuck in a job or... Stuck on a project like you're writing something and you get like a writer's block or you can't think of what to say next. I guess there's a lot of ways to get stuck.

When I think about somebody being stuck or when I'm stuck, it's like stuck in a job or... Stuck on a project like you're writing something and you get like a writer's block or you can't think of what to say next. I guess there's a lot of ways to get stuck.

When I think about somebody being stuck or when I'm stuck, it's like stuck in a job or... Stuck on a project like you're writing something and you get like a writer's block or you can't think of what to say next. I guess there's a lot of ways to get stuck.

Then how do you get unstuck? What is the process of becoming unstuck from whatever you're stuck in?

Then how do you get unstuck? What is the process of becoming unstuck from whatever you're stuck in?

Then how do you get unstuck? What is the process of becoming unstuck from whatever you're stuck in?

And so how would, give me an example of doing that.

And so how would, give me an example of doing that.

And so how would, give me an example of doing that.

And do you think it's deliberate? They're actually thinking what you're saying?

And do you think it's deliberate? They're actually thinking what you're saying?

And do you think it's deliberate? They're actually thinking what you're saying?

If it's not deliberate, but it's not accidental, what is it?

If it's not deliberate, but it's not accidental, what is it?

If it's not deliberate, but it's not accidental, what is it?

We're talking about stuckness, getting stuck and getting unstuck. And I'm speaking with Adam Alter. He's a professor of marketing at NYU's Stern School of Business and author of the book, Anatomy of a Breakthrough, How to Get Unstuck When It Matters Most.