Paul Sloane

He did something with it.

He helped a colleague and they discovered a use for it.

A glue that wouldn't stick.

I mean, what's more useless than a glue that doesn't stick?

Well, it turns out it's very useful.

And very often these things crop up, which seem wrong and seem accidental, but the clever people are open to the idea that they can do something about it and they are prepared to take action.

Well, that's true.

Most ideas don't go anywhere.

And I run a lot of brainstorm sessions with corporate clients and we might generate 100 ideas in the day, only two or three of which might ever be implemented.

But that's fine.

I mean, innovation is a very wasteful process.

You generate a lot of ideas and you implement the very best and you throw away hundreds.

And, you know, when you were conceived...

Your father generated 50 million sperm.

Only one of them got through and that created you and the other 49 or 50 million failed.

And, you know, the pet rock.

Do you remember the pet rock?

Sure, yeah.

That was a crazy idea.

And marketing's full of crazy ideas and unexpected things that work and things which were expected to work and didn't.