Paul W. Downs

And so you are everywhere on my Instagram and TikTok.

Like, I know what you think the best bread in LA is.

Oh, no.

I've seen you tell two truths and a lie.

You all have done a lot of promotion, and it's very heavy on social media.

And I'm wondering, from sort of the earlier days of your career or sort of the first season of the show, obviously the show is a success, right?

So more people want to talk to you, et cetera, et cetera.

But...

Have you seen the way television or a project is promoted change over five seasons, right?

Like where everything is a social clip.

Like what stands out to you about the kind of promotion that you were doing three, four, five years ago compared to what you're doing now where you're recommending bread, you're telling two truths and a lie.

Like you're participating in many formats, right?

You're doing a lot of different, a lot of different brands have formats that they make for social and you're in all of them.

How has that changed?

Oh, I'm sure.

Or more.

Yeah.

All right, another quick break here and we'll be back with our favorite game.

I'm going to end with a very quick game if you'll indulge me.

Okay.