Pedro Franceschi

speaker
536 appearances 1 recordings 1 series first heard Jun 2026 last heard 10 Jun

Pedro Franceschi’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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And, and, and I think there's like, it's so easy and, and we, we did a lot of exploration with like synthetic customers and building customer role models and things like that.
And, and those are really valuable once you know a lot about the customer.
But when you don't know enough yet, I think there's this like very basic thing, which is even at Brex, for example, like one of the hardest things for us as a company was we initially sold to founders.
We are founders.
We knew about ourselves.
We knew about our problems.
And then as the company got bigger, we were selling to finance teams.
And finance teams are different.
So building that mental model of like, what's the value system?
Like, of course, you can eventually make the model represent that and have that worldview.
But there's an intangible that I think is where a lot of the alpha still comes from.
And I think to me is like the, I think a good proxy for how to spend your time is what are the things that only you can do?
And even in the company of one, what are the things that only you can do and the models cannot do?
And that to me is like one of them.
Theory of mind.
Exactly.
100%.
A hundred percent.
Exactly.
Yes, it's the whole like Elon thing of like, you know, which question is the university answer for kind of?
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