Penelope Chilvers

speaker

500 appearances 1 recordings 1 series first heard Feb 2026 last heard 2 Feb

Penelope Chilvers’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.

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James Reed: all about business · 64. How to convert visibility into sales and long-term growth | Penelope Chilvers · 2 Feb 2026 podcast

I mean, you have to have a team surrounding you

that are absolutely determined to do all their best to make that sale.

I mean, every sale counts.

That's what I tell all my employees.

And so many young people come straight out of school or university and they have learned many, many academic skills.

However, the commercial skills you don't acquire until you start trading and

Until you understand that, how critical it is, you're not really a cog in that wheel.

And I think that that's what I've found.

Whether you're on the shop floor or whether you're in e-com or whether you're in design, everybody has to work together to sell.

I think so, yeah.

I like that.

And, you know, and...

determined to make the business successful.

Absolutely.

I give talk sometimes to my customers and I tell them how I started my business.

And at the end of the talk, a lot of women come up to me and say that they have children just leaving school or university who'd really like to get into the fashion business.

And have I got any tips for them?

And I always say to them to just suggest to their children that they jump right in.

Because I don't think they, however many years they've been learning the academics of business, until you're actually in a business...

It isn't, they're the opposites.

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