Penelope Chilvers
speaker
500 appearances
1 recordings
1 series
first heard Feb 2026
last heard 2 Feb
Penelope Chilvers’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.
Appearances
However, I have a very good merchandising team who persuade me not to or dissuade me.
Absolutely, yes.
Yeah, I mean, I look at the numbers every single day of what's selling.
We have about 12.
12.
Well, at the moment, we've identified six in the summer and six in the winter.
And the way I worked out how to design clothing was to look at, for me in product, I mean, there are obviously...
many other ways of looking at what we should be making.
But for me to look at those iconic six and six, you know, from summer and winter styles, that way I can kind of work out who the woman is who's buying them and how she likes to wear them.
I mean, you know, as I said, our product's so purposeful.
I design product to go out and do things in.
I don't really just...
like to design product that just fills a wardrobe.
It's really got to be useful.
It's really got to play its part.
And I kind of know why people are buying them.
So if it's an apres ski boot or a snow boot, I know that they're going to be wearing it in the snow.
So I know that if they're going to the snow, they want a jacket that they can also wear.
Yeah.
And my big challenge now is to get under the skin and get to know the families of the producers and the factories and the factory workers.
Showing 321–340 of 500 · page 17 of 25
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