Pete Lampson

I would expect it would be more than 50 percent by end of this year or beginning of next.

What that allows us to do is move beyond the one-to-one nature of our direct customer acquisition, which is still important and we remain 100 percent committed to,

to the one-to-many nature of channel or indirect relationships.

So we partner with a number of different human capital management and payroll companies who, in turn, offer Jazz HR to their customer bases.

So we are right now just under a 12-month kind of payback.

So we're just about $2,000.

Yeah.

Not unhappy.

I mean, I think it always can be better.

And part of our move from direct to indirect is, in fact, to impact that.

I mean, there's no free lunch.

But for indirect, what typically happens if you do it well is your cap will go down.

but you're shifting that CAC to, to, uh, success driven revenue share.

So it's a more efficient use of use of a cost of capital.

Um, so your cat goes down, your gross margins go down too, because you're paying a rev share as does your ARPU.

If you're thinking at it on a net basis, but, um,

But that's a driver of our continued improvement will continue to be a move towards indirect, which not only drives CAC, but also increases velocity of acquisition.

I'm sorry, the company again is?

Hacker Earth.

Yeah.