Pete Lunn
speaker
3 appearances
1 recordings
1 series
first heard Dec 2011
last heard Dec 2011
Pete Lunn’s voice in public audio — every appearance, attributed to the second.
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Appearances
And here's a hint at the answer from Pete Lunn, a behavioural economist and author of Basic Instincts.
I mean, if we accept that consumers are drawn towards discounts, then what happens, you go to a particular supermarket, you end up with a basket of goods, and that basket of goods that you've bought will probably have some of the discounted items in, so it's probably the case that that particular basket of goods is cheaper than it would be in the competitor's supermarket.
But if you'd gone to the competitor's supermarket and gone for some of their discounts, the basket of goods you would have left that competitor's supermarket with is probably cheaper than it would have been in your first supermarket.
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