Pete (Peter) Duffy

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590 appearances 1 recordings 1 series first heard Jul 2026 last heard 10 Jul

Pete (Peter) Duffy’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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And in the throes of having to learn how to forage.

In comes Apple, Amazon, Google, SoFi, Apple.

and technology that allows the consumer to find the best deal.

And it's been a major disruption on the way the business works.

And it's driven by the consumer.

No doubt.

And it's all occurring while the other drivers are accelerating, like regulatory requirements and the cost of technology.

Something that I call the battle for core deposits, which I hope we have time to get into because it's it's a hummer.

But here's a way that

I found to be for myself anyway pretty helpful to dimensionalize

where we are with this part of the business and how it's evolved and that's hunting and gathering and getting customers.

It's not the bank and credit union's fault.

It's simple math.

They never had to go hunt and forage, so why would you?

And by the way, you're fairly regulated and that's got a whole nother element of what drives your day every day, unlike Apple or Amazon.

So that said.

Now let's go back to the fundamentals of marketing and the fundamentals of a business.

And if it is taken marketing, they probably are familiar with the four Ps.

The four Ps of any business is the product, the price, the place.

And the promotion.

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