Pete Russell

So parts of our software, even though we've upgraded and so forth, is based on decisions we made 15 years ago.

We can now bring our expertise and those of the other Alliance members together

and have a discrete engineering team build a new product or new technology very quickly.

That means that we can then, if we choose to, we can migrate all of our users onto this new common technology.

All of your users being the customers of the farmers and the customers and so on, of which there's, you know, between is there's 40, 50, 60,000 users.

The advantage of doing that is we're not all running separate platforms that have all got a legacy technical debt that is naturally accrues over time.

So we are able to move on to and run on a new product that is future ready.

And they can do things like engage with agentic commerce and the like, where people are shopping through their chat GPT.

So it's far more future ready.

It also means that each instance, each market that this new product is able to be deployed in gets a completely comprehensive capability set.

So they're not just limited to what their product is quite good at.

They're able to bring a very comprehensive solution to their market, which then expands the decentralized food economy within their markets.

So how do people find decent?

DecentAlliance.com.

Yeah.

At the moment, we're looking for other platform members.

So digital platforms that are serving decentralized food within their markets.

That's sort of our primary target.

So you want them all to come in your direction?

We're wanting to talk to them all.