Pete Wright

Me, too.

I am stunned.

And this is actually this is a nice little Easter egg to see if she ever listens to the podcast.

I'll bet in two years she'll come in and give me a hug and a kiss and thank me.

So here's the the I think when we look at the the misery that is the lenticular postcard of grocery store mapping.

then you get to like how to actually find things in the grocery store.

And I, that is, it just levels up my anxiety.

I go in and I look at first, I usually go in and it's like, you know, vegetables.

That's where I lean in on vegetables.

And then it's aisles that are ostensibly labeled, but they're all labeled so high.

I'm walking around with my neck craned up and none of the things seem to relate to one another.

Right.

And so I,

To become a proficient shopper, you have to lean into this exercise of memory that is learning that store.

And if you go to a different store, it is a new exercise because each store only appears to reward repeat customers while punishing outsiders.

Yep.

Right.

There's nothing I've said yet that feels like a lie to you, because this is my experience.

They they reorganize just often enough to keep you on your heels, to keep you unstable.

And I think that's because they want you to buy extra stuff.