Pete Wright

If they keep reorganizing, you have to pass stuff all the time that you might not normally pass and think, oh, I'll just throw that in the cart.

Well, that's because when they stock the foods, there is some strategy, but there's also like where my brain expects products to be organized by adjacent function, right?

Right.

It's mostly organized by adjacent vibes.

And so you never you never quite get to that functional utility.

I never thought about it that way.

Yeah.

So the meta architecture of the grocery store, the the Kroger industrial complex is the antagonist of my shopping experience.

It's the it's the, you know, Mr. Glass.

In my shopping experience.

It's sitting there and it's architecting my path and the fact that I should have brought my neck brace because I'm looking up.

I don't know where anything is.

And all of the people who are working at the grocery store are way too busy to help me.

And it's not that they wouldn't.

When I do ask for help, they're very nice.

And they often do that thing where they're like, hey...

Follow me.

I'll literally lead you like the Pied Piper.

And you're the rat in this scenario.

And I'm going to lead you through the store, little rat.