Peter Asher
speaker
359 appearances
1 recordings
1 series
first heard Jul 2026
last heard 7 Jul
Peter Asher’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
But we actually took ads going, you know, send your tapes to Apple Records.
And God, did they ever.
We got giant mailbags full of tapes.
And the sad thing was they mostly were not any good.
And not just that, it'd be weird stuff.
Like somebody sends in 100 pages of lyrics that they know John Lennon is anxiously awaiting to write music for and things like that.
And you'd suddenly realize there's an awful lot of odd people out there who think they need to be signed to Apple Records.
But eventually, of course, we did find a few good people, but usually not, sadly, through the unsolicited tapes.
They usually came through connections or friends or coincidences like me meeting James and things like that.
Because it was the spirit of Apple, I think.
The idea that we are the first label who's going to really pay attention to artists and take them seriously.
Because everyone had experience of trying to get a record company to listen to you and they refused.
And until you had a manager and until you went through proper channels, it was really hard to do that.
So we wanted to be the ones who got it.
If you're sitting in your bedroom writing songs, you don't have to keep them a secret anymore.
Send them to us.
Well, when Gordon and I paid America...
We were supplied backup bands kind of locally.
There'd be some promoter in, say, the Midwest or something would find a band to back you up, and usually would just find an out-of-work local group who would do it for cheap.
And so the quality of those bands varied enormously.
Showing 161–180 of 359 · page 9 of 18
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