Peter Friedman
๐ค SpeakerAppearances Over Time
Podcast Appearances
And if you want to really manage how they're talking to each other and do something with that,
You really want that focus, which has been our DNA for the entire 22 years and back into Apple.
Well, we'll do conversations anywhere, but predominantly has been on branded properties like the brand's Facebook page, anything they want on Twitter, their blog.
So it's Facebook, Twitter, Instagram, YouTube, G+.
Lots of messaging platforms now, Facebook Messenger, email, web chat, in-app chat.
The key thing for us is there's conversations going on.
We have some clients who suck in emails with it.
So it can do a lot of things like that.
It can actually sweep the whole general social web, like social listening products, but we don't really use it for that.
If we have a client who really wants to do that, we use something like a brand watch, which has certain types of analytics for general social web, if you're looking for buzz and measuring that.
But if you want to manage those social web conversations,
We're really going to engage with them, case manage with them, organize and know what's going on.
Then you use our platform.
We have about 20 something clients overall.
And I would say 15 plus have the SaaS platform.
Well, our clients are really big.
So, you know, we're managing a million, we're delivering two and a half million or more hours of moderation engagement a year.
And, you know, a million, two million comments a month
It's not like here's a little low cost thing.
Low high.