Peter Friedman
👤 SpeakerAppearances Over Time
Podcast Appearances
It's a value focused company working with very large brands, some of whom have very large volume.
But it's not like it's.
Hundreds or thousands of customers, low touch.
It's few customers, high touch.
Well, we started the company in 1996 on my credit card in my home office, more than the garage.
And then we raised a series of funding rounds.
to about $60 million and went public in 1999 for another 60 something million.
So about 130 million, including a few million of what's called NBC peacock money.
NBC was an investor.
They gave us commercials and that's a whole nother story.
And I spent it.
No, no, no.
That was, they got equity for their commercial.
Yeah, yeah, yeah.
But that was a different time.
They only wanted me to do that one.
But so it was 130 million.
So say over 125 million in cash.
And we spent it.
We spent all of it with $600,000 and the world crashed and totally kaboom in 2001.