Peter H. Diamandis

There's a sensing layer.

There's an interpretation layer.

There's a decision layer.

There's an orchestration layer, a learning layer, because you need that feedback.

Right, so this is that wrapped up in a very tight set of layers.

So imagine you're a retail company and a competitor suddenly announces same day delivery.

So you have a set of sensing agents out there going, hey, this just happened.

So the sensing agents bring that new information back to the other agents.

The next is interpretation.

So, the interpretation layer then goes, okay, well, what does this mean?

Could this threaten our line of business?

Could this threaten one line of business, multiple lines of business?

Is it an existential threat?

How big of a deal is this?

And they interpret that data.

The next layer is a decision layer to say, what should we do?

Should we offer same-day things?

Should we buy a startup that's doing same-day delivery?

Should we ignore it because we don't think it's really going to work out?

We think that it's a stupid idea.