Peter Kellner
speaker
23 appearances
1 recordings
1 series
first heard Nov 2012
last heard Nov 2012
Peter Kellner’s voice in public audio — every appearance, attributed to the second.
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Appearances
More or Less · More or Less: Opinion polling, Kevin Pietersen, and stacking Lego · 30 Nov 2012
podcast
The fact that our answers appear to depend so much on the precise wording suggests that people have not been following the precise debate about statutory versus non-statutory regulation very closely.
When you ask about things that people feel strongly about, I don't know, about Europe or about capital punishment or whether they like or dislike David Cameron, it doesn't really matter very much.
what the wording is.
But when you've got things that people have not yet fully engaged with, the wording does matter.
No, I don't think we are.
I mean, the first thing is we, in the end, have a veto over the questions.
The questionnaire is a matter of negotiation between us and the client.
And we frequently refuse to ask questions that particular clients want us to ask.
And occasionally we've turned down the commission altogether and then seen other pollsters ask questions which we've refused to ask.
The problem is that often there is not a simple, obviously neutral, all-embracing way of asking the question, because the actual debate that's going on is a debate about framing.
What you've been seeing is the press, especially the tabloid press, saying this is about state control of the media, state licensing, something that Britain abolished 300 years ago.
That is how they're framing it.
And it is not unreasonable to find out what people think if you frame a question in those terms.
Other people are saying otherwise.
What we need is absolutely independent, fearless regulation that the newspapers have to abide by and can't get around.
So they're framing it that way.
So I think it is perfectly reasonable to ask the questions in different ways because the whole issue of framing the debate is part of what the debate is about.
But that's why actually I'm delighted.
that we've asked questions for both sides of the argument because we've put it all up on our site.
People can see exactly what we've asked.
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