Peter Schweizer

I mean, as you know, a lot of it has to do with the news cycle.

What's going on in the news is what you're writing even relevant.

And in the case of this book,

I didn't know if it was going to get attention or not.

I think what happened in Minneapolis and the ongoing discussion about immigration certainly certainly helped.

But that's always the challenge in these cases.

So I feel very fortunate.

The last five have done very well.

Well, I think the challenge is, Mark, that a lot of people that write books, it's kind of an extension of their career.

So maybe they're scholars, maybe they're media figures, maybe they have a podcast or a TV or a radio show, and they write a book that's an extension.

And I think it's hard in those cases to really capture the imagination because there's so much free content out there.

I really feel like the threshold with books has become so high because you're essentially telling people, yeah, there's all this information out there for free, but I'm asking you to plunk down 20, 25 bucks to read the information in this book.

So what I really try to focus on is finding information and research that people are not aware of.

And the good news for me is I hate writing, but I love research.

So I spend probably, you know, I have a two-year cycle when I do a book.

I would say probably 80% of that time is focused on the research process.

I have a team of researchers, as I said, people fluent in different languages, including Mandarin.

And we spend a lot of time digging through public source information and then using that to try to uncover what's going on and think about things in a way that

that people don't ordinarily think about them.

And that's, that's always the challenge.