Phil Davis

I know, I know.

He's had one of the most impenetrable years I've seen.

He's been just outstanding.

I think there was a few things that were of note and interest.

I think, well, first of all, I did, A, as always, Joe, and I know I could be repetitive on this, but first of all, the commentary around Elijah and his family, I think that's the right way to start on this topic.

We've got to get that right.

Secondly, I thought there was some gravity behind it.

You know...

It's hard to gauge exactly what happens with the $75,000.

It's really just a donation from the AFL, I presume, considering the circular economy.

Yeah, which is great.

So I think it's the money's going at least to the right place, and I think there's enough...

weight there to show that it's maybe it's more, I probably don't have the great materiality of that sum of money in the scheme of it all, but I think it showed the right intent.

And then thirdly, I think it just indicated that there's going to be some change in the industry, which is required.

I think we're at a point here where

there's two things moving at once.

I think around the game, I think there's one and it's been happening for a while, Jerry, and you've probably been at the forefront.

There's one that the attention on the game is increasing and,

But what's happening on top of that?

And I think that level of increase has come from sort of like normal that's always been there.