Phillip Jackson
speaker
369 appearances
1 recordings
1 series
first heard Jan 2026
last heard 12 Jan
Phillip Jackson’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
Find creators online that have coupon codes.
How did that code get out?
Well, it's not on your affiliate deal site anymore.
Some creator somewhere said it in some video and it got indexed, right?
So...
All of these things are ways that shoppers are evolving and shoppers are using these tools to write.
So what I've seen in speaking to merchants is they're not looking at the site anymore as this functional pattern that I'm easily shopping anymore.
The shopping pattern
portion is kind of being, it's disintermediated now by the tool that they have with the chat GPT on their phone, right?
I can easily expedite getting that refund that I want because I can write a much more compelling email to the retailer and I don't have to be angry anymore.
And all of these things sort of add up to like, it's a shift for like a demand for proof from the retailer, a proof of quality, proof of fit, proof of social credibility, delivery confidence, like
what we want, like we want our cake and eat it too as consumers.
We want it all.
And then we want the brand to be like incredibly novel.
We want like a boatload of value.
We want to pay very little for it.
And I don't think we can have it all.
And at the same time, I think what brands really can do, we're faced in my very long-winded answer with a time where
Brand has never been more important where we need to stick out and stand out in the sea of homogeneity.
But also brand has never been less important because the only thing that the consumer cares about is a white screen with a text input box.
Showing 201–220 of 369 · page 11 of 19
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