Phillip Jackson

speaker
369 appearances 1 recordings 1 series first heard Jan 2026 last heard 12 Jan

Phillip Jackson’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

Appearances

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And that is our, our business.
So, uh,
And we're doing that without following the hype cycle.
We're doing it without following trends.
We're not trying to just talk about what people are doing.
We're talking about the daily ritual of commerce and how that impacts people.
So there you go.
Yeah.
Well, I, I think that's one of the most important things to, to point out there is like, how does it resonate with people?
Right.
And that's what we're covering in our in our session, you know and I don't think anyone does it better than Taco Bell because Taco Bell is actually applying AI on a human level every single day, whether that's like a transparent
experience that you don't know it's happening, but they're not just applying it in the consumer, you know, at the drive-through experience, they're employing it on the partner level.
They're doing it behind the register too.
And so that's what we're speaking about at NRF.
That's the conversation I'm having with Dane Matthews, who is the Chief Digital and Technology Officer at Taco Bell.
Session's called Hungry for Innovation.
little pun there for you um and they you know the the there's so many things that they have done that have driven uh you know this culture of innovation within uh taco bell you'll you'll probably see it's led through not just their like innovation and food which is i think a thing to behold you know they lead with partnerships um they have a lot of innovation on that front but from a technology perspective they they just uh you know put together this a whole uh
you know, fan-led co-creative multiplayer product within the app called Fan Style.
And, you know, this is only something I think that, you know, a Taco Bell could pull off where they're asking people, they're crowdsourcing recipes and they're rewarding their audience.
They're customers for if you buy a recipe, your creation, you get rewarded in the app for other people to buy and purchase that creation.
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