Phillip Jackson

speaker

369 appearances 1 recordings 1 series first heard Jan 2026 last heard 12 Jan

Phillip Jackson’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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They're really just talking about what works in your context, in your business, and it's unique to you and your customers and your product.

And I don't think that there is a one-size-fits-all for that.

Also, I gave you a lot of aphorisms there too.

But I think it just comes down to...

you have to test, you have to experiment, and there's no way around that, even in the AI age.

That's right.

Yeah, absolutely right.

Just like surprising or overlooked ways, right?

Yeah, yeah, yeah.

Yeah, I would say like one, well, I could come up with a bunch, but one overlooked shift is shoppers are really good at pattern recognition.

Um, and, uh, I think for all its power, this is something that we studied back in 2022 was the homogenization effect in e-commerce.

Right.

So for all its power, we came up with what I called the lingua franca of e-commerce.

Right.

And it's, you know, the pattern it's the like.

top navigation or the filter bar on the left, like we know how to shop online.

And we're also very scared of changing that because we don't want to create the F word that I said earlier, right?

So there's a way of doing things.

And that pattern recognition also leads to thoughtless behavior.

We did a study at Future Commerce in 2022.

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