Pieter Boekhoff

Noble Technologies is a software company based out of Calgary, Alberta, Canada.

And we build and sell interactive mirrors called the iMirror.

Yeah, so the iMirror is an interactive mirror for retail and hospitality.

We sell them anywhere between $2,500 to $15,000 US, depending on the size and configuration.

And we also do software as a service, so a monthly fee for use of the mirror.

Currently, it's about 70%.

As we deploy more units, that's going to flip as we have more software services, more units are out there in the field.

But right now, we're hitting about 70-30.

Yeah.

We launched about two and a half years ago when we started focusing on the iMirror itself and changed our name to Noble Technologies.

Back in the day 2011, there was a conceptual video made by Corning called A Day Made of Glass.

Yeah.

So a conceptual video of what the future would be like.

And they had CGI versions of a bunch of cool stuff.

But one of them that caught my eye was the interactive mirror.

in the bathroom.

And so we set out to try and build a prototype and we, we did that and then put it on the back burner for a couple of years and then started going full force.

Once we had some interest from clients and could figure out the pricing model and all that.

Probably about 75,000.

And they were very one-off kind of projects that took a lot more time than they... They weren't very profitable, I'll say that.