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SaaS Interviews with CEOs, Startups, Founders

EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff

14 Oct 2016

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 15.793 Nathan Latka

This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.

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Chapter 2: What is Nobal Technologies and how does it generate revenue?

16.273 - 19.398 Nathan Latka

I'm now at $20,000 per top. Five and six million.

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Chapter 3: How did the idea for iMirror come about?

19.418 - 23.804 Nathan Latka

He is hell-bent on global domination. We just broke our 100,000-unit soul mark.

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Chapter 4: How has Nobal Technologies funded its growth?

24.084 - 32.976 Nathan Latka

And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks is Rhett Gillins.

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Chapter 5: What is the current team size and structure at Nobal Technologies?

32.996 - 37.684 Nathan Latka

He's in the restaurant industry and he feels stuck. He wants to start his own software business.

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Chapter 6: What are the future revenue goals for Nobal Technologies?

37.704 - 51.688 Nathan Latka

So congratulations, Rhett, for your guys' chance to win 100 bucks every Monday morning. Simply subscribe to the podcast on iTunes now in order to enter and then text the word Nathan to 33444 to prove that you subscribed.

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Chapter 7: How does the pricing model for iMirror work?

52.428 - 59.014 Nathan Latka

Okay, many of you heard I made a big league acquisition of a company called SendLater. And I'm a greedy business guy.

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Chapter 8: What advice does Pieter Boekhoff have for aspiring entrepreneurs?

59.154 - 79.432 Nathan Latka

I didn't want to give away equity to a technical co-founder. So I found my coders on a website called Toptal at NathanLatka.com forward slash T-O-P-T-A-L. I paid over $12,000 to the site to a guy named He Sheming in China, who I've never met, but we're going to build a big business together. I'm taking SendLater public by the time I turn 30.

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79.733 - 100.035 Nathan Latka

I'll tell you more about Toptal later on in this episode. Nathan Latka here. Coming up tomorrow morning, you're going to hear from Don Breckenridge Jr. He runs an SMB SaaS company with less than 3% churn. He's raised $5 million and is doing $200,000 per month in monthly recurring revenue, helping SMBs manage relationships with his company, Hatchbuck.

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100.015 - 121.72 Nathan Latka

top tribe good morning our guest this morning is peter bokoff and he is the 2016 startup canada entrepreneur of the year one of calgary's top four 40 under 40 mount royal horizon winner one of canada's 10 mentor rock stars along with many many other awards he has a computer science degree with a minor in entrepreneurship and is the founder of noble

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121.7 - 143.607 Nathan Latka

technologies, a technology company bent on changing the way people interact with their world. Noble's primary focus is the development, distribution, and sale of their flagship product, the iMirror. Peter, are you ready to take us to the top? Sure. Alright, let's do this. Tell us first, what is Noble Technologies and how do you guys generate revenue?

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144.363 - 152.778 Pieter Boekhoff

Noble Technologies is a software company based out of Calgary, Alberta, Canada. And we build and sell interactive mirrors called the iMirror.

153.859 - 159.469 Nathan Latka

Okay, so tell us specifically, how do you make, what's the sale price? What's the technology on the iMirror?

159.787 - 176.256 Pieter Boekhoff

Yeah, so the iMirror is an interactive mirror for retail and hospitality. We sell them anywhere between $2,500 to $15,000 US, depending on the size and configuration. And we also do software as a service, so a monthly fee for use of the mirror.

176.276 - 182.487 Nathan Latka

And what percentage of your revenues come from the one-time sale versus the monthly recurring usage fee?

183.378 - 193.356 Pieter Boekhoff

Currently, it's about 70%. As we deploy more units, that's going to flip as we have more software services, more units are out there in the field. But right now, we're hitting about 70-30.

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