Pieter Levels
speaker
696 appearances
1 recordings
1 series
first heard Aug 2024
last heard Aug 2024
Pieter Levels’s voice in public audio — every appearance, attributed to the second.
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By some random guy. So there's all these AI influencers that they write about, they show AI apps and then they ask money later, like when a viral video goes viral, all I can do is do it again and send me $4,000 or something. I'm like, okay, I did that, for example. But it works. TikTok is a very big platform for user acquisition. And organic. The best user acquisition, I think, is organic.
You don't need to buy ads. You probably don't have money when you start to buy ads. So use organic. Or write a banger tweet that can make an app take off as well.
Yeah, and you don't need a lot of followers anymore on X and a lot of platforms because TikTok X, I think Instant Reels also, they have the same algorithm now. It's not about followers anymore. It's about they test your content on a small subset, like 300 people. If they like it, it gets tested to 1,000 people and on and on. So if the thing is good, it will rise anyway.
It doesn't matter if you have half a million followers or 1,000 followers or 100.
Yeah, so a lot of startups, they do like free users. So you could sign up, you could use an app for free, which is, it never worked for me well, because I think free users generally don't convert.
And I think if you have VC funding, it makes sense to get free users because you can spend your funding on ads and you can get like millions of people come in, predictably how much they convert and give them like a free trial, whatever, and then they sign up. But you need to have that flow worked out so well for you to make it work that you need like, it's very difficult.
I think it's best to start and just start asking people for money in the beginning. So show your app, like what are you doing on your landing page? Like make a demo or whatever, a video. And then if you want to use it, pay me money. Pay $10, $20, $30. I would ask more than $10 per month. Like Netflix, like $10 per month. But Netflix is a giant company.
They can afford to make it so cheap, relatively cheap. If you're an individual, like an indie hacker, like you are making your own app, you need to make like at least $30 or more on a user to make it worthy for you. You need to make money, you know?
Also, yeah, making a community, like making a Discord is very normal now. Every AI app has a Discord and you have the developers and the users together in like a Discord and they talk about, they ask for features, they build together. It's very normal now. And you need to imagine, like if you're starting out, getting a thousand users is quite difficult. Getting a thousand pages is quite difficult.
And if you charge them like $30, you have 30K a month. That's a lot of money. That's enough to like... Live a good life.
Yeah, so that's another thing. I make sure my profit margins are very high. So I try to keep the cost very low. I don't hire people. I try to negotiate with like AI vendors now. Like, can you make it cheaper, you know? Which is, I discovered this. You can just email companies and say, can you give me a discount? Because it's too expensive. And they say, sure, 50%. I'm like, wow, very good.
And I didn't know this. You can just ask. And especially in like, like now it's kind of recession. You can ask companies like, I need a discount or I kind of need to like, you don't need to be an asshole about it, say. You know, I kind of need a discount or I need to go maybe to another company. So maybe like there's a discount like here and there. And they say, sure. A lot of them will say yes.
Like 25% discount, 50% discounts. Because you think the price on the website is the price of the API or something. It's not like, you know.
Oh, that helps also.
Yeah, it's like a secret hack. But I think even without... Secret hack.
It depends how much discount they will give, you know? They'll maybe give more. But, you know, that's why you should shitpost on Twitter so you get, you know, discounts maybe.
Also. Yeah. Yeah. It gives you high quality users and free users are sorry, but they're horrible. Like it's just like millions of people, especially if AI startups, you get a lot of abuse. So you get millions of people from anywhere, just abusing your app, just, just hacking it and whatever.
Yeah. But I love 4chan. I don't love 4chan, but you know what I mean? Like they're so crazy, especially back then. Like that's, it's kind of funny what they do, you know?
People misunderstand Fortune.
It's just anti-system for fun.
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