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Podcast Appearances
Stone fruit production and export is pretty much about supply and demand.
So if there's an extra market that's opening up for us, it's hugely exciting.
In the same time, we've got extra tariffs from the USA.
So it's a bit of a dampening on that side.
But I just assume that the volumes are going to drop because of the tariffs.
And it's hugely exciting to have a new market, China, one of the biggest economies of the world and where the per capita income of the people are rising.
So it is really exciting and we're happy to send some fruit to China.
So in terms of what's happening in China and the prospects we are definitely going to shift a little bit more to
Big red fruit with super sweetness because that's exactly what that new market is preferring.
Sun fruit production and export is pretty much about supply and demand.
So if there's an extra market that's opening up for us, it's hugely exciting.
In the same time, we've got extra tariffs from the USA.
So it's a bit of a dampening on that side.
And you have a new market, China, one of the biggest economies of the world.
It is really exciting and we're happy to send some fruit to China.
The traditional markets like the UK and Europe, consumers are tending to prefer fruit with a sweet sour taste.
The Middle East tend to go over to more sweetness and the Far East very sweet.
So in terms of what's happening in China, we are definitely going to shift a little bit more to big red fruit.