Pritesh Vora

So we, uh, the typical reason is that they have extracted the juice out of, um, our product, uh, within typically let's say six months.

And then they want to take a pause and then maybe restart again later after some time.

Absolutely.

And that's a question, you know, Nathan, exactly the question that we are answering right now and are slowly figuring it out as well.

So we realized, you know, the kind of niche analytics that we offer, we need to plug deeper into their system, which should not just rely on, you know, month on month.

but should be a more long-term engagement.

So that's a transition that also that we are trying to move into and get more on the enterprise side of things where things are more certain.

Yeah.

Absolutely.

And one of the key reasons is where one of the key things which I was talking about is to go deeper into their systems.

The deeper we get integrated into their systems, the tougher it is, the higher the retention is.

That's what we have figured out with some of the large customers that we work where our ticket size in itself, they're more than three times our average ticket size.

So what we have realized is as long as we go deeper into

their systems, you know, where we work not as vendors, but as partners, you know, who's not easily dispensable is where we feel

we can have more long term contracts and more consistent cash flow.

Absolutely.

And that's exactly what we are doing right now, the direction that we are taking.

So when I said get deeper into their organization and partner with them, what I meant exactly was, you know, there are companies offering standard reports, right?

There are standard metrics.

You go ahead, you look at them, but that generally does not, you know, generally does not solve the problem in itself.