Pritesh Vora

Typically, people still have an internal analytics team with them.

in the company, right?

Who are needed to generate those reports month on month and respond to ad hoc queries or ad hoc insights.

So that's the direction that we're moving.

We are just partnering with these companies where we provide them those insights beyond just numbers.

I mean, data is useless now.

We have 10 people.

Most of it is automated.

So we have put multiple models in it, but you know, the human element, it's not reached a stage yet where a human element can be avoided.

So we have a shared resource who works on, who takes the data from those models and then

does minor processing over it before sending it to the clients.

And it's actually insights, not just data.

So right now it's high, especially because of the transition that we are making.

Our life cycle is also slightly higher.

But we don't spend anything on advertising.

So the cost that we are actually incurring is the cost that we are, that's our run rate.

Essentially, the internal cost of people is the major cost.

So on an average, we see that right now, it equates to one person.

The cost of acquisition is almost equal to the average salary of one person that we have.

So it would vary around, you know, $800 to an average would be, let's say $800.