Priya McPherson

Okay.

But I do find it hard.

I find it hard because I'm like it should be easy to then share with someone who I've met at a coffee shop and be like, oh, follow them.

This is their name.

And then if they're the barista, they're going to have to keep thinking about how I've spelled the name and then how they're going to actually go to write it in and look for it.

It's really not.

And as you said, it's actually a byproduct of trademark law at Instagram at the moment, which is just, it's frustrating.

It's making us look silly, isn't it?

I love it.

As you know, and when we brought up this topic, I'm an avid Substack reader.

For journalists at the moment with their jobs reducing, it allows them a space to be independent journalists.

I think it is a marriage challenge.

That is so perfectly timed.

I love it.

You know what immediately I take from that?

A key point is it's a place and it's a passion.

It's filled with a passion and they see the value, but they also allow a space for passion.

They're being like, okay, we know you've suffered.

We can see you.

We hear you.