Professor Alison Wood Brooks

They also have a 60-day money-back guarantee.

My audience can save 50% on a SimpliSafe home security system at simplisafe.com slash DOAC.

That is simplisafe.com slash DOAC.

There's no safe like a SimpliSafe.

You know, every once in a while you come across a product that has such a huge impact on your life that you'd probably describe it as a game changer.

And I would say for about 35 to 40% of my team, they would currently describe this product that I have in front of me called Ketone IQ, which you can get at ketone.com.

as a game changer.

But the reason I became a co-owner of this company and the reason why they now are a sponsor of this podcast is because one day when I came to work, there was a box of this stuff sat on my desk.

I had no idea what it was.

Lily and my team says that this company have been in touch.

So I went upstairs, tried it, and quite frankly, the rest is history.

In terms of my focus, my energy levels, how I feel, how I work, how productive I am, game changer.

So if you want to give it a try, visit ketone.com slash steven for 30% off.

You'll also get a free gift with your second shipment.

And now you can find Ketone IQ at Target stores across the United States, where your first shot is completely free of charge.

So when I go into a business meeting or I'm trying to persuade someone to, I don't know, join our company, whatever, at the beginning of that conversation, are there key questions that I should be using to understand their ideology?

Like understand the...

the hero's journey that they have in their head of them?

What kind of questions?

Okay.