Professor Becky Freeman

Two out of three people who continue to smoke.

So if you're not able to quit, two out of three people who are unable to quit will die as a result of their addiction.

There's just something, it's so uniquely harmful to health.

It is so deadly.

It's actually a really tiny number of people who successfully quit smoking using vapes.

Here's Becky Freeman again, a public health researcher.

Even in the best clinical trials, it's about 10%.

So it's a 90% failure rate, right?

This is not a miracle cure.

This is not some sort of tech bro solution to the smoking epidemic that we have.

Wow, I'm surprised it's that small.

to a full-blown addiction.

A few years ago when we first started this research, young people were like, oh, vaping's fun, it's something I do socially on the weekend, it's no big drama.

And then over the years, it's become more of, I'm so addicted, I need to vape in the middle of the night, I can't go a day at work without having a vape, I try to leave it in my car and all I do is think about it.

There is a lot of misinformation that benefits the bottom line of transnational companies that we're also up against.

My budget, the health department's budget, pales in comparison to that of big tobacco and big vape.