Professor Jiang

And that number is based on over 10 years of research.

But what I think is even more interesting is what the Baymard Institute discovered.

They're a private research company that ran a study which found the average e-commerce store can increase its conversion rate by 35% just by making its checkout easier.

not better marketing or better products, but by delivering a smoother checkout experience.

So if you're looking for an easy way to make your checkout process smoother, I want you to think about moving your business onto Shopify.

It's the platform we use to sell the 1% diaries and the conversation cards because it's so simple and smart to use.

It puts all of our inventory payments and analytics in one place and has so many AI tools to help us get up and running straight away.

Not to mention that it grows with you regardless of the stage that your business is at.

So if you're ready to fix your checkout process, sign up for your $1 per month trial at shopify.com slash Bartlett.

That's shopify.com slash Bartlett.

And don't tell anybody.

I run multiple companies that have multiple sales teams.

And one of the things as a founder of a company that's often confusing is you find it hard to figure out where sales are.

So about 10 years ago, I started using Pipedrive in my former company.

And it's also the reason why I switched over all of my commercial teams in my current media company called steven.com to use Pipedrive as well.

Not only do they sponsor the show, but they've been an incredibly effective way of scaling our sales engine over the years.

Pipedrive is an easy to use intelligent CRM.

And at its very core, it makes your sales process visible

through one dashboard, a visual pipeline showing every deal, what stage it's in, what needs to happen next, and it's all in real time with no delay.

It doesn't magically close the deal for you, of course, but it does replace complexity with clarity.