Professor Tim Spector

How do you understand today the way in which all of this sort of cheap food, very industrialized that Mark's been talking about, actually leads to all the health problems that we've been talking about?

These companies hire craving experts.

I mean, one of the things that I'm struck by is that

the average food in the US is significantly sweeter than even in the UK.

And the UK has a big problem with all of this.

This is, again, very different from being in, say, Italy or something, because all the food has sugar added to it.

It almost is just a standard expectation of a level of sweetness.

And this comes from, like, almost just... Is this from the food industry just sort of resetting everybody's taste expectations?

That's how I was brought up.

You know, this pyramid had lots of potatoes and bread and all the rest of it, and maybe a tiny little bit of plants somewhere on it.

Could you explain for a minute, both of you, why that's bad?

Because I think lots of listeners will say, well, I understand that adding sugar and this weird Frankenstein food, that sounds bad.

But like, what's bad with a potato or like eating lots of bread?

I absolutely love that.

Below the neck, your body can't tell the difference between a bowl of cereal and a bowl of sugar.

And I guess that's partly because the sort of cereal that we have, you know, which I totally agree with.

I could say a bowl of rice and a bowl of sugar.

You first published Food Fix in 2020.

You're just bringing out an updated version.

And I'm just curious, so that's sort of like five years.