Professor Tony Brabazon

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31 appearances 1 recordings 1 series first heard Dec 2025 last heard 1 Dec

Professor Tony Brabazon’s voice in public audio — every appearance, attributed to the second.

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Breakfast Business with Joe Lynam · Professor Tony Brabazon Dean of UCD College of Business · 1 Dec 2025 podcast

Good morning, Susan.

Certainly, yes, it's the beginning of a good week and a very busy week.

We have a lot of students graduating actually over the next two days.

So this certainly is a very good start to the week.

Well, every year, the Financial Times compile a list of the top 100 business schools in Europe.

And to put that into context, there are just under 4,000 business schools across the entire continent.

So getting into the top 100 is quite an achievement in itself.

Now, the list gets compiled from five individual program rankings, which cover the MBA program, some of our MSc programs, and also executive education.

So of all of the rankings, this is the one that we watch most closely every year because, as you mentioned, this is the gold standard because it looks at your program quality and, most importantly, the outcomes to your students over a range of your programs.

So it's an incredibly demanding ranking to perform well in.

Well, ultimately, about half of each of the rankings is driven by student outcomes.

And that has to be our prime goal when we're looking at programs and designing them for students.

We want our students to do as best they can when they come out.

And critical aspects of student outcomes, which the FT look at, are salary advance, career advance, whether graduates feel that the programme met their aims.

So really, you look to do the best you can in terms of student outcomes, and then we view the rankings as taking care of themselves.

So we don't manage to the rankings, but obviously what the rankings measure is important from our students' perspective.

Well, certainly you put your finger on something which is really, really interesting in the international business school world at the moment.

I'm over 30 years in UCD, and obviously I've been looking at student recruitment trends over all that time, and I have never seen an environment which is as dynamic and as volatile as it is at the moment.

Obviously, when we look at the news on a daily basis, we're seeing geopolitical upheavals.

We're seeing pressure in certain countries in terms of visas for students and so on.

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