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PV Cannon

๐Ÿ‘ค Speaker
141 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

The technology side of the company is about 800 people.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

We also have a services business.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

One of the secret sauce of what we do is we also employ human agents to teach AI.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

We have a few thousand agents in that category as well.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

both the combination.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

I mean, you know, what happens is in that model, you're delivering an actual outcome, right?

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

It's not just you gave some software and walked away.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

So without a doubt, like what you said is,

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

If that service goes to solve real problems and then achieve real project goals, then without a doubt, the retention is very high.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

The churn is about eight to 10%.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

Very good question.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

The customer success function, we've actually doubled down recently.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

So if you have a strong customer success function, that's what drives what you're talking about, right?

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

Um, so I don't think we paid that much attention in the earlier years.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

So there's a lot more of investment in making sure every single account that we have is covered as opposed to a coverage model, which was very biased towards the larger customers.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

We categorize our customers into, you know, those who can spend over 10 million a year with us.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

And then, you know, where, you know, the potential is probably a million or less and maybe less than half a million, right?

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

So we are much more aggressive in spending a lot more in the greater than 10 million.

SaaS Interviews with CEOs, Startups, Founders
Latka IPO Watch: 24.7 About to File? A look back

And a lot more conservative, which is less than half million.