Rachel Alday

speaker

508 appearances 1 recordings 1 series first heard Aug 2026 last heard 4 Aug

Rachel Alday’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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STR Global Unlocked with Simon Lehmann · 042: Why Your Rental Business Is Easy to Replace | Rachel Alday · 4 Aug 2026 podcast

I like to talk.

I like touchy feely things.

I like to like, you know, kumbaya.

And I'm when someone wants to like talk about process and SOPs, I'm kind of like that.

And so, but I was wrong.

I was wrong.

Yeah.

Like when we had grown our team enough that we had some really good people that could actually start to build out these massive processes and SOPs for our operations department, for our sales department, all of a sudden there's this amazing consistency.

And now we have total consistency across all three of our markets where we know exactly how the execution is going to go, not just, of course, from the customer and from how we set up the houses, but how things are marketed, how things are sold, what the revenue management is.

So I think those are the two things, company culture and then standards within your own company having to do with process and SOPs.

This is not new concepts, but for me...

And I think for a lot of small operators, it's hard to get to the point where you can actually do all that stuff.

Well, we use AI to create SOPs.

You do.

We had to start with human-created SOPs that were then fed in, right?

And then you created a tool that could then make more SOPs based on what you first start.

You're right.

You have to start like a human in the loop, right?

Isn't this like fundamental to AI?

There has to be the human component, especially when you're talking about hospitality.

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