Rachel Karten

What I think people are trying to manufacture will confuse a lot of people.

Is this marketing?

Is this real?

I don't know.

That's a tough place to be putting people in on social media.

And I do worry about like the long term effects of that and not enforcing proper.

I think we're going to see right now, like the top, top influencers are extremely expensive.

And I think we're going to see businesses start to realize that the follower count doesn't necessarily matter anymore.

And they can be paying much smaller influencers also to be posting about their product.

And so I think we're going to see the split where they'll still be paying the really expensive influencers.

But a good chunk of that budget is going to go to much smaller influencers who can still get scale despite not having a high follower count.

Thank you.