Rachel Webster

I know. So after looking around to make sure no one's listening, he whispers to the clerk.

I know. So after looking around to make sure no one's listening, he whispers to the clerk.

Sleeves. Needs to buy a dress with puffed sleeves. So she goes to the window of the store and gets him the one and only dress that they have.

Sleeves. Needs to buy a dress with puffed sleeves. So she goes to the window of the store and gets him the one and only dress that they have.

Listen, Anne has never worn anything but homemade clothes. She is so overwhelmed with this gesture, she wears her puffed sleeves straight into the barn to thank Matthew. Oh, my God.

Listen, Anne has never worn anything but homemade clothes. She is so overwhelmed with this gesture, she wears her puffed sleeves straight into the barn to thank Matthew. Oh, my God.

It's more exquisite than any dress I could ever imagine. And Anne's whole thing is that her imagination is what saved her from a life of misery. So this is like a really big deal. Yeah, I kind of... Puff sleeves. She's prone to exaggeration, but she's also completely earnest. Okay, so this is the best part. He places a delicate kiss on Anne's head because he doesn't want to get her a sturdy kiss.

It's more exquisite than any dress I could ever imagine. And Anne's whole thing is that her imagination is what saved her from a life of misery. So this is like a really big deal. Yeah, I kind of... Puff sleeves. She's prone to exaggeration, but she's also completely earnest. Okay, so this is the best part. He places a delicate kiss on Anne's head because he doesn't want to get her a sturdy kiss.

But Anne won't have this. Nothing is more important than Matthew, even her puffed sleeves. So she throws her arms around him. No! Even though he's in the dirty barn figuring out where to store 20 pounds of sugar. Oh, my God!

But Anne won't have this. Nothing is more important than Matthew, even her puffed sleeves. So she throws her arms around him. No! Even though he's in the dirty barn figuring out where to store 20 pounds of sugar. Oh, my God!

So to me, Anna's like the perfect example of how people responded to all these non-homemade items that suddenly started to show up all around them.

So to me, Anna's like the perfect example of how people responded to all these non-homemade items that suddenly started to show up all around them.

But even though the general store where Matthew bought Anne's dress had more stuff than people had generally seen around that point, it still didn't have anything that came close to the counter-appeal of a TJ Maxx until the invention of branding.

But even though the general store where Matthew bought Anne's dress had more stuff than people had generally seen around that point, it still didn't have anything that came close to the counter-appeal of a TJ Maxx until the invention of branding.

Hey. I need some soap, so I'm going to head down to the general store to see if they can cut me off a hunk of soap from the soap block. Oh, hang on a second.

Hey. I need some soap, so I'm going to head down to the general store to see if they can cut me off a hunk of soap from the soap block. Oh, hang on a second.

No?

No?

And once the power shifts to manufacturers, the brand, the packaging, the delight of shopping become what it's all about. You can almost see the seeds of the TJ Maxx start to germinate.

And once the power shifts to manufacturers, the brand, the packaging, the delight of shopping become what it's all about. You can almost see the seeds of the TJ Maxx start to germinate.